Launch Your First Digital Product

Bring your first (and next!) digital product to life in under 12 weeks with a doable (and repeatable!) launch process

Tell me if this feels familiar

You’re an established service provider who loves working with clients 1:1 but has hit a wall. You could hire a team so that you can take on more work, but you like what you do and you don’t want to transition into management. So what’s next for you? How can you get back some of your time and continue to grow without having to hire a team?

You’ve heard of digital products (and maybe have even toyed around with creating one for yourself), but:

  • You don’t know where to start
  • You have a full roster of clients and don’t know how to carve out time 
  • You’re concerned that a course is too big and will take up too much time
  • You don’t want to waste your time creating something that no one wants
  • You’re worried that creating a product for yourself by yourself will be too hard
  • You don’t want to do it and figure it out all alone

I totally get it, and not to worry – that’s where I come in! Here’s how.

Woman looking at map.
Liz Fetchin

I felt that Rene understood my vision, and her process made it easy to know what to expect with each step. I loved that Rene kept track of the timeline and helped me stick to it – I run another business and I’m a busy mom, so having her keep things on track was invaluable. Working with her is a pleasure, and she’ll make the process enjoyable and easy to understand.

– Liz Fetchin, Octofree (check out Liz’s journey)

The Process

So what does it really look like to work together?

Person holding compass

First we hop on a free, 30-minute strategy session to identify what kind of product you’d like to create. If you have an idea in mind, great! We’ll discuss and make sure it’s doable as a first product (learn why courses aren’t a great first product). If you’re not sure, that’s okay, too!

We’ll look at content that’s already working for you, things you’ve created for yourself or your clients and what you wish your clients knew. (You can also get a jump on this by downloading my free product ideas guide.)

When we work together, we’ll start our journey by defining exactly what you’re going to create and discussing a timeline. We’ll look at your schedule and the time you can commit to the project.

Most clients take about three months from start to finish.

Debbie Campbell

My biggest concern before working with Rene was that I didn’t know how to get started. I had no idea whatsoever I was doing, and I wouldn’t have been able to get through some of the confusing parts without Rene! Now that I know what I’m doing it would be a lot easier to create another product.

– Debbie Campbell, Red Kite Creative (check out Debbie’s journey)

Nifty Project Management

From there, I draw up a project plan and share access to my project management system.

You’ll have specific tasks and dates for the entire process – creating the product, writing sales content, working with technology, launching the product and ongoing marketing – so that you know exactly what to focus on and when and get your first digital product launched without feeling overwhelmed.

Jolene Dames

It was so helpful to have a clear checklist and check in’s while I was working on my first digital product. My favorite part about having support was Rene’s enthusiasm when I launched. I felt accomplished being recognized.

– Jolene Dames, (check out Jolene’s journey)

During the process, I’ll check in at regularly-scheduled intervals, but you can also reach out any time with questions or concerns. I’m here to support you by helping you stay on track so you can meet your goals and launch your first digital product!

If you need extra support, I also have a tech add-on where I do all of the heavy-lifting with your sales platform.


From there, we’ll test, launch and celebrate!
Before we finish, I’ll walk you through how to create a plan for ongoing marketing so that you can keep promoting your product in the future.

To wrap up, you’ll reflect on the entire process so that you can identify what to do, what not to do and what to try in the future. Reflecting will help you iterate and improve, so you can confidently create and launch additional digital products.

Your Guide

The woman behind the wheel of Scenic Route Digital

Since 2017, Rene has worked with small businesses, providing web development and email marketing solutions. After a few of her clients wanted to create and launch digital products, she realized this was her sweet spot.

Rene loves project management, helping people stay on track, cheering them on plus all of the tech pieces and automation. She feels a kinship with service business who want to grow and challenge themselves by creating something of their own and sharing it with the world. She values direction and clarity and the slow and steady — taking meaningful steps in the right direction at a manageable pace.

Rene is also the host of Your First Digital Product, a show that helps maxed-out service providers create their first digital product so they can gain an additional income stream, grow their impact without increasing 1:1 work, and experience more time freedom.

Rene Morozowich


per month for 3 months

Get your own personalized and guided journey to your first digital product!

What’s included

  • Discovery questionnaire and kickoff call via Zoom so we can hit the ground running
  • Setup instructions and getting started checklist so you can stay organized
  • Custom timeline and task list for the entire project so you know exactly what to do and when
  • Access to my project management software so you can see the 10,000 foot view and all the details
  • Weekly check-ins from me on Tuesday mornings for accountability
  • Unlimited questions and video, audio and text answers to those questions
  • Two 30-minute “back pocket” Zoom calls if you’re stuck and just need to talk it out face-to-face
  • Personal testing and feedback to make sure your product is ready for the world
  • A launch plan so that you know exactly what will happen on launch day
  • Support in creating your ongoing marketing plan so you can keep selling your product
  • My reflection process framework so you can iterate and get better
  • A process workbook for creating and launching your second digital product

Optional Add-Ons

  • Tech — If you need help researching the best sales platforms for you, setting up software, scheduling emails or setting up your product. Also includes training videos so you can do it all yourself next time
  • Time — If you need just a bit more time, you can add an additional month or two at the same rate

Frequently Asked Questions

If you:

  • Are an established service businesses who has a steady stream of leads and clients
  • Have a strong professional network of colleagues in your industry or complementary industries (if you want to sell to your colleagues; check out the episode on three easy groups of people you can sell to)
  • Are ready for a new challenge, comfortable with trying something new and want to create a digital product for the right reasons
  • Can carve out time and energy to devote to working together

Then you may be a good fit!

I’m not a huge fan of “digital product in a weekend” or other super-quick time frames. As a service business and a human, I get that you’re already busy. If you add a big project on top of that, you’ll invariably have to take time from somewhere else, like your family or clients. It doesn’t have to be that way.

I love working in three month blocks. It’s enough time to get something done, but not so much time that it feels like you’ll never launch.

Three months is also perfect for a smaller product, which I recommend as a first digital product.

You can add on an additional month or two. If you’ll need more time than that, we should regroup. If the issue is that you don’t have enough time to devote to the project, it may be better to wait to work together until you do. If the issue is that the product is taking too long to create, I recommend creating something smaller and less time consuming.

No! I’m happy to discuss helping you create any digital product, even if you’ve already created one in the past.

I like to keep it simple! We’ll review any software you already use and like and see how we can leverage that to create, sell and promote your digital product. If an additional piece of software is needed, we’ll discuss a few options based on your budget and future plans.

Of course! Send me a message via my contact form and I’ll get back to you as soon as I can.