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There are two types of marketing when it comes to digital products – launch marketing and ongoing marketing. Today we’ll talk about several things that you can do to market your product ongoing, beyond that initial launch period.
Maggie joins me to talk about her Solo Business Retreat Planning Guide and how this low-priced product is an offering for anyone at any point in their journey.
You may be wondering (like Roy on Threads) how to actually find time to work on a new digital product when you have client work and other obligations. In this episode, I share some questions around mindset to make sure you’re in a good place, plus a few strategies for planning and time management.
Angela talks about her first product, The Flourishing Affiliate and how the process was much different from her new product, The Affiliate Ascent. I also ask all of my burning questions about using affiliate marketing with your digital products.
I posted a question on Twitter and Threads recently that I was planning solo episodes. I asked, what are you interested in learning about digital products? Fatima responded and said, maximizing your website for converting digital products. I love to talk about websites and have a ton of tips for you in this episode.
Kim has been a serious student of marketing for as long as she’s been in business. She also walks her talk and gets “clarity through the doing.” In this episode, Kim also shares her love of physical products and how she’s been offering those from the very beginning.
In the last solo episode, I talked about dealing with disappointment in your digital product, but that’s not the only emotion you may feel. In this episode, I explore the wheel of emotions and identify others you may encounter on your journey.
Shawn is a business coach who advises her clients to act because action creates clarity. Learn how she has embodied this mantra with her first and second businesses and the digital products she’s created over the years.
Digital products are not all rainbows and bubbles and baskets of kittens and buckets of money. There are a couple of different ways that you may experience disappointment with your digital product and in this episode, I talk about three of them.