Turning her lead magnet into a paid product with Hollie Arnett
Hollie created the Ultimate Branding Checklist as a lead magnet for her list. After seeing a lot of success, she decided to expand on it and now offers three additional paid options.
What’s the best sales platform for my digital product?
There are tons of sales platforms out there for your digital product – how do you know which is the best one for you? Let’s talk about a few questions to ask when vetting sales platforms. I’ll also share a variety of options and talk a bit about each.
You may already have a digital product with Debbie Campbell
Debbie had been maintaining websites for many years, communicating with clients using email templates and snippets from Google docs. She was looking for a better way to clearly let her clients know what was and wasn’t included in her care plans (and to upsell additional services). Once she created a comprehensive document, she also had a product to sell to her peers.
Advice you’re not hearing about digital products
Everything you think about digital products is wrong. Today I walk through things you may think you need to be or do, but that no guest on the show has ever actually mentioned.
Reviewing season 2 and how you can review parts of your life and business
Join me as I walk through my four question framework (what happened, what went well, what didn’t go well and what to try next time) as it applies to season 2 of the show. We’ll also talk about how you can use this framework in any area of your life.
Offering value in each part of a sales funnel with Kathleen Celmins
Kathleen has been creating digital products for 10 years and most recently launched Quizillionaire, a toolkit to create a high-converting online quiz that attracts your ideal customer. We talk about the pieces of Kathleen’s sales funnel along with creator mindset blocks and shifts.
Ongoing marketing for your digital product
There are two types of marketing when it comes to digital products – launch marketing and ongoing marketing. Today we’ll talk about several things that you can do to market your product ongoing, beyond that initial launch period.
Allowing your products to evolve with your energetic capacity and circumstances with Maggie Gentry
Maggie joins me to talk about her Solo Business Retreat Planning Guide and how this low-priced product is an offering for anyone at any point in their journey.
Balancing existing client work with creating a new digital product
You may be wondering (like Roy on Threads) how to actually find time to work on a new digital product when you have client work and other obligations. In this episode, I share some questions around mindset to make sure you’re in a good place, plus a few strategies for planning and time management.