Expanding her customer base by creating non-1:1 offerings with Kristen Ricupero

Expanding her customer base by creating non-1:1 offerings with Kristen Ricupero

Kristen Ricupero, a business and personal financial coach, had more leads coming her way than she could handle. That, coupled with an even larger demand due to covid, led her to create her first signature course, Path to Profitability. Learn how she created a big course, then some smaller offerings after the fact.

Wait, what exactly is a digital product? 

Wait, what exactly is a digital product? 

In this episode, I take a step back and share my definition of a digital product, including two important characteristics plus share the difference between clients and customers.