There’s a lot that goes into creating a digital product, but a common question that people ask is, where do I even start? In this episode I’ll share five steps to get started – scope, topic, audience, result and timeframe.

In this episode, we’ll talk about a few ways that you can make your digital product more accessible, without having to do a ton of extra work.

I love this question because on the surface it makes sense. It looks like a valid comparison, but if you really look at it, the comparison is just not there. In this episode, I dive into many ways that you can look at this.

A new connection recently asked, If I have a lead magnet, do I have a product? And the answer is YES. Today I’ll share a few options when it comes to creating a digital product, all from the perspective of lead magnets.

There are tons of sales platforms out there for your digital product – how do you know which is the best one for you? Let’s talk about a few questions to ask when vetting sales platforms. I’ll also share a variety of options and talk a bit about each.

Everything you think about digital products is wrong. Today I walk through things you may think you need to be or do, but that no guest on the show has ever actually mentioned.

Join me as I walk through my four question framework (what happened, what went well, what didn’t go well and what to try next time) as it applies to season 2 of the show. We’ll also talk about how you can use this framework in any area of your life.

There are two types of marketing when it comes to digital products – launch marketing and ongoing marketing. Today we’ll talk about several things that you can do to market your product ongoing, beyond that initial launch period.

You may be wondering (like Roy on Threads) how to actually find time to work on a new digital product when you have client work and other obligations. In this episode, I share some questions around mindset to make sure you’re in a good place, plus a few strategies for planning and time management.