“Build an audience” is one of the biggest pieces of advice in the online world, but what if you create a product first? Brionna created her Contracts Foundations course knowing that because it was so valuable, people would find it.
Hollie created the Ultimate Branding Checklist as a lead magnet for her list. After seeing a lot of success, she decided to expand on it and now offers three additional paid options.
Angela talks about her first product, The Flourishing Affiliate and how the process was much different from her new product, The Affiliate Ascent. I also ask all of my burning questions about using affiliate marketing with your digital products.
Each step of the way, Kay has felt resistance getting to the next level. By asking for help, she’s been able to break through barriers and has created a digital product and membership community that she’s excited about.
In this episode, Paul shares how he uses his email list, validation, pre-selling and a community approach to creating and selling digital products.
Sara saw so many wedding professionals blogging incorrectly, so she created a product — a blogging guide. The guide wasn’t overly successful because it wasn’t a solution to an important problem in the eyes of her audience. Learn how she created her next product based on actual feedback, how it fits into her service offerings and how she’s still able to use her first product.
Kristen Ricupero, a business and personal financial coach, had more leads coming her way than she could handle. That, coupled with an even larger demand due to covid, led her to create her first signature course, Path to Profitability. Learn how she created a big course, then some smaller offerings after the fact.
Learn how Gill doesn’t let perfectionism and anxiety get the best of her, plus how she takes small, deliberate steps to launch her digital products.