There are two types of marketing when it comes to digital products – launch marketing and ongoing marketing. Today we’ll talk about several things that you can do to market your product ongoing, beyond that initial launch period.
You may be wondering (like Roy on Threads) how to actually find time to work on a new digital product when you have client work and other obligations. In this episode, I share some questions around mindset to make sure you’re in a good place, plus a few strategies for planning and time management.
I posted a question on Twitter and Threads recently that I was planning solo episodes. I asked, what are you interested in learning about digital products? Fatima responded and said, maximizing your website for converting digital products. I love to talk about websites and have a ton of tips for you in this episode.
In the last solo episode, I talked about dealing with disappointment in your digital product, but that’s not the only emotion you may feel. In this episode, I explore the wheel of emotions and identify others you may encounter on your journey.
Digital products are not all rainbows and bubbles and baskets of kittens and buckets of money. There are a couple of different ways that you may experience disappointment with your digital product and in this episode, I talk about three of them.
Many times we hold the “hard path” in high regard; if it’s not hard, it’s not worth it. But I think that taking the path of least resistance is your best bet to your first digital product.
If imposter syndrome has been holding you back from creating, launching or marketing your first digital product, check out this episode where I share a few strategies for moving past it.
I had an amazing conversation last week with someone who has not launched a product because of a few misconceptions. In this episode, I share four things that your product does not have to be.
I created some content in an area of interest for me and it got some traction. Here’s the story of how I created some small digital products around it — templates and instructional videos — plus what I’ve learned.