Meeting your audience where they are instead of where you are
In this episode, I share five tips on how to meet your audience where they are (instead of where you are).
Powering through perfectionism and anxiety to build confidence and launch digital products with Gill Andrews
Learn how Gill doesn’t let perfectionism and anxiety get the best of her, plus how she takes small, deliberate steps to launch her digital products.
Wait, what exactly is a digital product?
In this episode, I take a step back and share my definition of a digital product, including two important characteristics plus share the difference between clients and customers.
Solving important problems in his business and sharing solutions with peers with Kyle Van Deusen
In this episode, Kyle talks about how his digital products are solutions to problems he’s had in his own business.
Reflecting on my first “failed” digital product
In this episode, I share all the details of my first digital product, a mini-course on asking for and using testimonials in your service business.
Listening to her audience and asking for feedback with Sara Loretta
Learn how Sara listened to her audience and built an amazing product, plus how she continues to get feedback and make changes to serve her customers better.
Audience — three easy groups of people you can sell your digital product to
Today let’s talk about the audience for your first digital product and the three easiest groups of people to sell to as a service provider.
Positioning yourself and your digital product for success with Alastair McDermott
Learn the mistakes that Alastair made with his first digital product, plus how he recommends that experts market and position themselves for success.
Switch your focus from doing more to doing less (plus five strategies to get your digital product off the ground)
In this episode, I talk about how less can end up being so much more, plus 5 strategies for getting your first digital product launched.