Taking my own advice + creating a clear plan

Hey Reader, I recently joined The RAVEL Collective, a professional network for socially conscious, purpose-driven women entrepreneurs. The other day I was reading through Slack, and saw a question from one of the members on how to get started being a guest on podcasts. I’ve done a little research in this area, so I sent…

Kristen Ricupero

Expanding her customer base by creating non-1:1 offerings with Kristen Ricupero

Kristen Ricupero, a business and personal financial coach, had more leads coming her way than she could handle. That, coupled with an even larger demand due to covid, led her to create her first signature course, Path to Profitability. Learn how she created a big course, then some smaller offerings after the fact.

Wait, what exactly is a digital product? 

Wait, what exactly is a digital product? 

In this episode, I take a step back and share my definition of a digital product, including two important characteristics plus share the difference between clients and customers.

Are you consistent and persistent in your message?

Hey Reader, One of my favorite books is The 12 Week Year. If you’re not familiar, it’s a goal-setting framework that happens over 12 weeks instead of 12 months. I’ve been following the 12 Week Year for a few actual years now, but recently created two digital products around it – quick templates and videos…