Do you have a product already? Plus all about sales platforms and lead magnets

Hey Reader,

It feels great to be back in the swing of weekly episodes! Last week I hit 5,000 downloads and I just wanted to say thank you for listening!

Here are the highlights from February 😍

[Interview] You may already have a digital product with Debbie Campbell. Debbie had been maintaining websites for many years, communicating with clients using email templates and snippets from Google docs. She was looking for a better way to clearly let her clients know what was and wasn’t included in her care plans (and to upsell additional services). Once she created a comprehensive document, she also had a product to sell to her peers. Watch or listen to episode 49.​

[Solo] What’s the best sales platform for my digital product? There are tons of sales platforms out there for your digital product – how do you know which is the best one for you? Let’s talk about a few questions to ask when vetting sales platforms. I’ll also share a variety of options and talk a bit about each. Watch or listen to episode 50.​

[Interview] Turning her lead magnet into a paid product with Hollie Arnett. Hollie created the Ultimate Branding Checklist as a lead magnet for her list. After seeing a lot of success, she decided to expand on it and now offers three additional paid options. Watch or listen to episode 51.​

[Solo] If I have a lead magnet, do I have a digital product? A new connection recently asked, If I have a lead magnet, do I have a product? And the answer is YES. Smaller products are great because like lead magnets, they solve one problem really well. They are easier for you to create and easier for your customers to consume and get a big win from! Watch or listen to episode 52.​

Best,
Rene

P.S. If you’re curious about selling products with Gumroad, check out this blog post. There’s also a quick, 26-minute video near the bottom. It was take 2, because, you know, technology. 😆