A real-life tech stack and process for selling digital products

Hey Reader,

One of my favorite parts of selling digital products is getting all the pieces to work together 😍

I’m helping a client launch her second digital product next month and wanted to share her tech stack and process.

▶️ She has a WordPress website where she’s posting new content regularly. The site has a shop page that links to her products.

▶️ Her products live on Shopify. One reason she chose Shopify was for the regular monthly cost instead of paying a percentage of each transaction.

▶️ We recently switched from Zapier to Make to connect Shopify to her email marketing platform. When a customer makes a purchase, they are added to her email list.

▶️ She uses MailerLite for email marketing. She sends a free guide when people join her list, a weekly email (automated with the latest content from her website), sales emails when she launches a new product, follow up emails after someone purchases a product and one-off emails now and again.

And that’s it! Four pieces of software.

This is just one of MANY ways to set up your digital product, but the basics include — your website, a place to sell your products and way to communicate with customers and people who haven’t bought yet.

Have you launched a product or are considering it? What software do you use and love?

Best,
Rene

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