Revisions and getting your content out the door

I’ve heard that there are people out there who can create something and release it right away. 😆

Since I’m not one of those people, I want to share some of my experiences and how I create, but still manage to ship.

I’ve been part of a mastermind for a couple months now and have been writing about digital products.

For the past few weeks, I’ve been working on a lead magnet to start building my email list around this new specialization. I help clients with lead magnets all the time, but when it comes to doing some of these things for yourself, it can be hard.

I wrote a draft of the lead magnet and shared it with my group and asked for feedback. They gave me some great feedback (it was too big) and I created another draft.

We talked twice more and at this point I’m on version four.

I quietly launched it. (Sign up below!)

So, how do you know when something you’re working on is good enough to release? How do you not revise the heck out of it? How do you put the proper time and work into it but still ship it?

I’ve talked about one-hour tasks and being time-bound before and think they’re both useful here. Break the task into several one-hour tasks. Give yourself a deadline to release it. Tell people and hold yourself accountable.

Realize that having something undone seeps a lot of your mental energy. Releasing and launching allows you to cross that off your list and frees up so much energy to start something new.

Also, it’s okay if it’s not the best. Just the act of releasing and launching *consistently* will ensure that you get better. Just like with exercising, you have to put the reps in.

So, what of your own do you need to get out the door?

Originally posted on LinkedIn.